Nicki is looking to pad her pockets even more after inking a multi-million dollar deal with beverage giant Pepsi.
Forbes magazine broke the news Minaj’s new venture after a conversation with Glu Agency founder and CEO Derek Jackson revealed that he helped broker the deal the Queens-bred rapper and Pepsi cut just before YMCMB honcho Lil Wayne took to the stage at SXSW. Jackson has been busy, this after inking a similar deal for Weezy and Mountain Dew for the DEWeezy ad campaign. Jackson gave some brief details on Nicki’s new venture, including an aptly named upcoming product.
“You’ll see the commercial probably in the next two months,” Jackson told Forbes. “That’ll be a segue into a new beverage Pepsi has, called ‘Pop,’ and she’ll be the face of the brand; it’s going to be explosive.”
Jackson didn’t give exact numbers but confirmed that the signing is a seven-figure deal, mirroring Wayne’s Dew venture. A commercial for the “Pop” product wrapped up filming in South America last month as a result of the deal. Pepsi and Mountain Dew are also said to be putting money muscle behind an original film featuring Lil Wayne as well.
With a net worth of around $550 million, Diddy has been picked by Forbes as the front runner to become hip-hop’s first billionaire.
However, the Bad Boy CEO does have competition. Jay-Z ($450 million), Dr. Dre ($250 million), Birdman ($110 million) and 50 Cent ($100 million) are all in the running.
Birdman thinks he will beat Diddy to the Forbes 400 list.
“I think Young Money Cash Money would be the first billion-dollar brand in hip-hop,” said Birdman in an email message to Forbes. “We strong and growing every day as a brand and fast. Within the next few years we will be billionaires.”
Meanwhile 50 Cent sees Hov as his main competition. He told Forbes’Zack O’Malley Greenburg, that he and Jay-Z use each other for motivation.
“We use each other,” 50 explained. “If you’re in a category, you have to find someone you respect enough to consider a competitor. And then you use each other in positive ways. They make a good move, you make a good move. If there’s nobody for that, then there’s no inspiration.”
50 did concede that Jigga has an unfair advantage.
“He cheated,” 50 said, grinning. “See, he hired this girl …”
Back in May Cash Money records CEO Bryan “Birdman” Williams hinted via Twitter that he had purchased an $8 millionMaybach Exelero, but according to the luxury car’s owner the vehicle remains for sale.
Birdman took to Twitter to boast of a new car purchase and after posting a picture of the $8 million 2005 concept car,
posted the tweet,
“8million 0n a whip all red.blievetht.custom made.ymcmb.”
European entrepreneur Arnaud Massartic, the current owner of the Exelero, has told MotorAuthority that Birdman is yet to pay for the car, leading to speculation that the multi-millionaire musician may have some liquidity issues. While Birdman currently owns a Maybach Landaulet valued at around $1.5 million, as well as a Bugatti Veyron that cost $2 million, according to a recent article in Forbes, many of his cars still have money owing on them.
This should be interesting: imagine if you could go and confront your haters. All celebrities complain about the faceless people who hide behind their keyboards, slandering the artists, athletes, actors, etc. who they will never meet. What if the celebrity showed up and confronted you? Starting in September on the CW network, a reality-comedy show called “H8R” hosted by Mario Lopez, will give celebs the opportunity to show up and see if their haters can say it to their face! Check the previews starring Snooki and Kim Kardashian