The Black Eyed peas frontman debuted the vehicle on The Tonight Show With Jay Leno. The auto was developed to help create jobs in his old Los Angeles neighborhood. See, there are more ways to make it out the hood than sports and entertainment.
Will.i.am told Jay Leno,
“I’m a big technology freak and a geek and I invested my money in building my own vehicle ’cause I want to bring jobs to the ghetto that I come from. I invested in making a demo to start the Black Eyed Peas, now I want to invest to have a car company in the neighborhood where I come from. It’s sick, it’s really fresh.”
The car, which looks a lot like the Delorean from Back To The Future, features a Beats By Dre sound system and was constructed using OEM parts from Chrysler.