According to The Hollywood Reporter, Atlanta duo Outkast will be signing a group deal with Reid, in addition to R&B singer Ciara.
The HR says:
Since taking over Sony Music’s Epic Records in July, label chairman and X Factor judge L.A. Reid has been busy erasing the company’s tarnished image and rebuilding its roster, which will soon include Outkast and Ciara, sources tell The Hollywood Reporter.
Reid has a long history with both acts, who were originally signed to his LaFace Records (label home to a young Usher, Pink and TLC).
In 1994, LaFace, which had entered into a joint venture partnership with Sony’s Arista Records in 1989, released Outkast’s debut album, Southern-playalisticadillacmuzik.
Ten years later, with Reid nearing the end of his presidency at Arista, the duo’s Speakerboxxx/The Love Below sold 11 million copies and won six Grammy awards.
Hip-Hop fans have been yearning for a new Outkast album, so this news comes as a pleasant surprise.
Atlanta rapper Future (“Tony Montana,” “Racks”) also inked a deal with Reid’s Epic Records.