LUDACRIS, MAGNUM CONDOM LAUNCH RAP CONTEST

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Condom brand Trojan Magnum is using
hip hop – by way of Ludacris – to
promote its new nationwide campaign
celebrating men who choose Magnum
as their primary protection of
choice. The Magnum Live Large
Project encourages safe sex by
having participants write and
record rhymes about their use of
Magnums, Trojan’s largest line of
condoms.

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